A Systematic monitoring and recording of mothers’ purchasing behavior
One tool, all the answers, month by month for:
12 baby product categories: Baby bottles, Pacifiers, Milk, Food/ creams, Yoghurts, Diapers, Baby wipes, Baby detergents, Nappy creams, Saline, Shampoos, Sunscreens and more to come...
6 critical measuring factors: Penetration, Brands’ dynamics, Selection criteria, Purchasing channels, Factors of influence, New trends.
Mothers in Greece are surveyed at a national level about their choices in baby products breaking new grounds in the marketing field.
With a strong partnership with Care Direct, we hold in our hands the only integrated database for mothers and babies for Greece. The database processes more than 85% of all the recorded births per month.
The only survey in Greece that monitors the purchasing behavior of mothers with babies up to 36 months, every month.
And all these, in an interactive reporting. In your hand by applying a variety of filters, you can read results in a friendly and more insightful way. You can read results crossed by baby age, mother education, mother experience, maternity hospital, main brand, across Greece.
- Gain a deeper insight into your brand and competition across time
- Learn about the mothers' consideration list
- Decide on which purchasing channels are worth investing in.
- Evaluate the impact of each factor of influence and conduct the ideal communication mix
- Discover new business opportunities
At the end of the day, updated data is your biggest ally, if you want to learn where you’ve been, where you’re heading, and where you want to be.
||Interactive report (dashboard)
-Tracking (monthly waves since January 2018)
-Covering almost 85% of births per month
-A constantly updated panel of moms with babies 1 – 36 months
-Compliance with new GDPR rules
- Food/ creams
Care and Hygiene
- Baby wipes
- Baby detergents
- Nappy creams
- Baby shampoos
-The influencing factors
-New trends emerging
-Data updated monthly
-Interactive parameterization with filters