A Systematic monitoring and recording of mothers’ purchasing behavior
Mothers in Greece are surveyed at a national level about their choices in baby products breaking new grounds in the marketing field.
With a strong partnership with Care Direct, we hold in our hands the only integraded database for mothers and babies in Greece. The database processes more than 85% of all the recorded births per month.
One tool, all the answers, month by month for:
20 baby product categories: Baby bottles, Pacifiers, Milk, Food/ creams, Yoghurts, Diapers, Baby wipes, Baby detergents, Nappy creams, Saline, Shampoos, Strollers, Sunscreens, Supplements, Vitamin D, Melatonin, Electrolytes, Probiotics, Iron, Multivitamins, Lactating and more to come…
critical measuring factors: penetration, brands’ dynamics, purchasing channels, influencing factors, new trends emerging
results crossed: by time, baby age, mother experience, mother education, main brand, across Greece, maternity hospital
-Tracking (monthly waves since January 2018)
-Covering almost 85% of births per month
-A constantly updated panel of moms with babies 1-36 months
-Compliance with new GDPR rules
-Data updated monthly
-User-friendly tableau interface
-Interactive parameterization with filters