Why MnB?

  • single source information
  • track brand's dynamics over time
  • aggregate all purchasing channels
  • measure online purchases
  • invest smartly on communication mix
  • catch up with new trends
  • self-service data analytics platform

Publishers

We are made of stories and stories are made of data

A world full of mothers who feel, behave, react differently and change over time.

A snapshot of real-life ‘stories’, written by different mothers

…the mother of 2018, the mother of 2019 and so on

…the experienced and the inexperienced

…the sophisticated/educated and the less educated

….and the list goes on

Agencies

Which is the power of each communication channel?  

And how does change, month by month, according to baby age? 

Figure out whether your promotional strategies have produced the desired results. 

Data is your biggest ally.

Brands

Do you really know what moms want?

  • How strong is your brand?
  • In which targets is your brand stronger?
  • How does your brand’s dynamic change month by month, accordingly to baby age?
  • What about your competition?
  • Which is the power of each communication channel?  And how does change, month by month, according to baby age?

Mother and Baby is a state-of-the-art targeting tool that provides companies with all the needed data for effective market penetration.